Weihai, China
Fulfillment center
- 16,500 m² self-operated fulfillment center
- LCL consolidation and bulk inbound and outbound
- VMI model with same-day dispatch
Korean brands, direct to your livestream.
We source authorized Korean fashion and beauty straight from the brands, and ship every confirmed livestream order from Seoul to Southeast Asia within one week.
One confirmed livestream orderStatus
- Order received
From your livestreamReceived - Brand confirmation
Stock and terms confirmedConfirmed - Payment
Settled before shipmentSettled - Dispatch
From our Seoul logistics centerDeparted - Delivery
To Southeast Asia within one weekWithin 7 days
Illustrative order flow
Founded in Seoul in 2018. 66,000 m²+ of our own facilities across Korea and China. 1,200+ partners, 21 brand and retail partnerships and 6 country bases.
Out of Seoul, into your market within a week.
Every confirmed order leaves our Seoul logistics center and reaches Southeast Asia within one week. Our centers in Weihai and Linyi extend the same network to China, Hong Kong, Taiwan and Japan.
Show routes from
- Dispatch and fulfillment hubs
- Markets we ship to
- A confirmed order, from Seoul to your market
- Weihai to five major cities in China
- Connections from the China centers (Weihai, Linyi)
Destinations
Schematic map. Routes and timing vary by market and shipping option.
Supplied by the brands themselves.
We work directly with Korean fashion and beauty brands, from names on the shelves of Korean department stores and duty-free to newer labels, so what you sell is authorized and priced within each brand's guardrails.
Brand and retail partners
- Rockfish Weatherwear
21 partnerships across Korea's fashion and duty-free channels. Logos belong to their respective owners.
Channels we operate across
Korean marketplaces and cross-border platforms, connected to one fulfillment engine. China-center stock can go straight into Coupang Rocket Growth centers, which cuts logistics cost by 30%.
Through our affiliate NEXNCORE
NEXNCORE, our strategic affiliate, holds these partnerships, and they are accessible through this relationship.
- Official Live Commerce Partner
- Exclusive Official Partner in China
- Official Live Commerce Partner
Flagship and duty-free operation
NEXNCORE also runs retail across Korea's foreign-traffic commercial zones, either as staffing alone or as a full agency covering staffing, daily sales management and overseas sales development.
Our own facilities in Korea and China.
Three sites run as one network, so a confirmed order stays in our hands until it is with your customer.
Incheon, Korea
Bonded logistics
- 49,600 m² licensed bonded zone
- Formal export customs declaration
- In-house dispatch and WMS
Linyi, China
Live-commerce center
- Multiple broadcast studios
- On-site showroom and sample inventory
- Broadcast and fulfillment under one roof
Weihai fulfillment center: bulk storage, SKU handling and dock 
Linyi live-commerce studio: broadcast-ready setup 
- 66,000 m²+ combined footprint
- 35,000 CBM handled to date
- Same-day dispatch principle
One partner owns every link.
From buying to the last mile, with no blind spots and no hand-offs.
- Buying
- Pick-up
- QA
- Export
- Import
- Last-mile
- Consumer
Dedicated bilingual CS
- Korean, English and Chinese support assigned to each partner
- Live phone and online feedback loop
- Category-specific import and compliance guidance
Next-day dispatch principle
- Precision inspection on arrival, with an error rate below 0.1%
- Next-day dispatch as the standard
- LCL customs clearance in 1 to 2 days
Transparent and directly liable
- Direct compensation for damage or loss
- Formal tax invoices and documentation
- Corporate-entity legal stability
Choose how it ships.
Cross-border export from Korea on confirmed livestream orders, delivered to Southeast Asia within one week.
Seoul dispatchCustoms and transitLocal sortingLast mile
ASUPPLY'DSUPPLY'DSUPPLY'DSUPPLY'D
BSUPPLY'DYour teamYour teamYour team
CSUPPLY'DSUPPLY'DYour teamYour team
Schematic. The split is agreed with each partner.
SUPPLY'D Logistics
We handle logistics directly under individual (personal) customs clearance. If your team is less familiar with cross-border logistics, we support you through the entire process.
Your own logistics
Already working with a logistics partner? You are welcome to manage shipping directly. Many local livestream teams contract their own providers.
Corporate customs and local distribution
Goods can be imported in bulk under corporate customs clearance, with the local side handling sorting and last-mile delivery.
Order-driven, on purpose.
Every transaction starts from a confirmed livestream order. Both sides earn their margin as sales convert, which keeps us aligned on growth.
What we do not offer
Affiliate programs, and arrangements where brands prepay marketing fees to MCNs. We would rather say so on day one.
Most Korean fashion and beauty brands lack the resources and product margins to fund overseas branding at scale, and smaller budgets rarely show visible results. That is why they seldom prepay for overseas marketing, and why we work from orders.
Korean brands
Authorization, product and pricing guardrails
SUPPLY'D
Sourcing, logistics, customs, studios and quality
Your team
Platform, content, community and local service
Your audience
Buyers watching your livestream
SUPPLY'D provides
- Authorized brand sourcing and product supply
- Korea to Southeast Asia cross-border logistics and customs
- Live-studio infrastructure and Korea broadcast arrangements
- Quality control and after-sales liability
Your team provides
- Local platform operation and MCN talent network
- Local-market content and localization
- Audience community and demand generation
- On-the-ground customer service
Supply terms are set brand by brand within clear guidelines. Ask us for the partnership terms.
Request partnership termsTest small, scale fast.
Four phases, from a pilot broadcast to full Southeast Asia operations.
- Weeks 1–4Test
Validate sellable SKUs, pilot broadcasts with 1 to 2 MCN partners, and confirm compliance and demand signals.
- Weeks 5–8Launch
Open official storefronts (TikTok Shop, Shopee) in priority markets, localize content and set up the order-driven supply flow.
- Months 3–6Growth
Scale the broadcast cadence and SKU catalog, add recurring Korea broadcast trips, and activate performance ads and CRM.
- Months 6+Scale
Expand to more Southeast Asian markets and platforms, stand up a regional fulfillment node and co-develop exclusive SKUs.
Brands supply authorization, product and pricing guardrails. SUPPLY'D runs market validation, platform operations, content and logistics. Your team drives local content, community and conversion. Data is reported and reviewed at the close of every phase before we scale further.
Broadcast from where the brands are.
Working directly with brands lets us put your creators in the stores your customers want to see.
Brand sites
We can arrange livestream sessions at flagship stores and at brand boutiques inside duty-free stores.
Invitation visa support
We support invitation visa applications so your creators and livestream hosts can travel to Korea for broadcasts.
A program, not an event
Many overseas influencers already visit Korea about once a month and feature 5 to 10+ brands per trip. Combining your creator ecosystem with our brand and supply network, we can build a similar recurring structure together.
Built on trusted cross-border trade.
SUPPLY'D began in 2018 by digitizing Korea's analog luxury parallel-import trade. It now runs one engine across buying, logistics, broadcast production and retail in Korea, China and Japan.
- 2018
Founded in Seoul
Luxury video commerce.
- 2019–23
B2B buyer platform
LINK SUPPLY'D, one of Korea's first B2B luxury sourcing platforms, reached ₩6.7B+ in cumulative early B2B GMV.
- 2024–now
K-fashion live-commerce export
Korean fashion and beauty brands exported across Asia through live commerce.
Six country bases
Korea
China
Japan
Italy
Germany
USA
Leadership
Daniel Lee · 이응천
Founder and CEO. Global luxury buying and commerce strategy
Kim Ji-heon
CTO. Platform and engineering
Kobayashi Taishi
Japan branch. Tokyo Service Center
Ask for the deck, or just message us.
Request the company deck, live broadcast results or partnership terms, or reach us directly on the messenger you use.
Daniel Lee, Founder and CEO
- Address
- 160 Yeoksam-ro, 5F, Gangnam-gu, Seoul, Korea
Message us
Scan with your phone, or tap to open the chat.
- ZaloOpen chat
- WhatsAppOpen chat
- WeChatScan in the WeChat app. On a phone, take a screenshot and choose it from the album in WeChat's scanner.
- TelegramOpen chat
- KakaoTalkOpen chat
- SignalOpen chat